Company culture

4 Reasons why you should be gifting your employees.

April 27, 2021

4 Reasons why you should be gifting your employees.

A company’s success depends largely on the happiness of its employees. As your employees serve as strong component to the success of your organisation, it is highly important that you demonstrate that you recognise and appreciated their hard-worked efforts. Appreciating your employees and recognising their efforts can take many forms and gifting them has proved to be very successful in showing your gratitude. Below are 4 reasons why you should be gifting your employees:


Employee engagement has been a challenging task for people leaders - even before the pandemic. As people are working from home, it has made it more challenging to establish a work-life balance. This added stress of having to combat the demands of both work and home life can have detrimental effects on employee engagement levels.
A Talent 2020 Survey conducted by Deloitte found that employee engagement, productivity and performance are 14% higher in organisations that incorporate recognition programmes. Engaged employees are more connected to the company and tend to go above and beyond their job role. So why not start incorporating gifting into your rewards and recognition strategy and reap the benefits of enhanced employee engagement and productivity.


There are a lot of costs associated with losing an employee. Not only are you missing out on good talent, it can harm the morale of your team, and decrease productivity. Whilst there are many indirect costs to losing an employee, there are also high financial costs associated with turnover. Hiring a new employee can be expensive with costs accumulating from: writing and posting job adverts, training, and paying agency fees. Research sponsored by daVinci Payments in 2019 found that 79% of employees would be more loyal to their employers if there were an increase in rewards and recognition. Simply appreciating your employees with gifts can go a long way in enhancing their organisational loyalty and reducing turnover costs.

Competitive Advantage in Recruiting Top Talent

Gifting employees can also provide you with that competitive edge in hiring new staff. These days, everyone checks out a company online before they apply, attend an interview, or accept a job offer.
In fact, a Glassdoor 2017 poll revealed that 83% of job seekers research company reviews and ratings when deciding on where to apply for a job. To gain that competitive advantage in recruiting the best
talent, start providing your employees with a positive employee experience. One way to enhance your company culture and become an employer of choice is by showing your employees that you appreciate them and value their hard work by rewarding them with gifts.


Morale is a crucial part of any organisation. When morale is low it can have a severely detrimental effect on the organisation’s success. On the other hand, when morale is high, organisations can see that their employee’s engagement, productivity, and loyalty is enhanced.
A 2017 Rewards Gateway Survey revealed that 70% of workers say that motivation and morale would improve if managers simply said thank you. Merely sending small gifts of kindness to your employees can provide that sense of belonging and appreciation for the work that they do for the company.

When is the best time to gift employees?

The answer to that is whenever. Gifting employees goes beyond meeting their targets (which by the way is highly effective). The best strategy is to recognise individual employees during their key professional and personal moments, whether it is a birthday, work anniversary or completing a big project.
Providing that sense of individual appreciation will be much more effective, as it shows that they are valued as an individual and not just a number on the payroll. It is also noteworthy that whilst sending employees’ gifts can be motivating; if the gifts are presented in an impersonal or imperious manner it can take away the warmth and gratitude – which defeats the whole purpose of gifting. In other words, ensure that that when you present employees with gift, it is done so in a genuine and sincere manner.

The type of gift should also be taken into great consideration. We all have a budget and can’t really justify constantly presenting employee’s with big lavish gifts. However, while we may not have the budget to consistently send expensive gifts, it is advisable to refrain from giving out own-brand products as gifts. A survey conducted by Snappy in 2020 revealed that 3 in 4 workers would prefer a gift without their company logo on it. Employees may perceive logoed gifts as cheap and unthoughtful and may disqualify the object as a gift as the focus is on the company and not the recipient - keep the company logoed mugs in the storeroom.

Applying an employee-focused approach and really understanding your employee’s desires, motivations and interests can make all the difference in eliciting positive responses. There is no need to shower employees with expensive gifts, as by focusing on delivering a personalised experience can be more impactful than pricey ones.

Appreciating your employees is full of benefits; employees get to feel valued and the organisation benefits from the reciprocated behaviours. The only difficult part now is reducing the man hours it takes in selecting, sending, and tracking gifts sent out. Needless to say - we have you covered.

Our digital gifting platform helps you automatically track, receipt, and send personalised gifts of your choice.
All you need to do is decide on a gift, match it with the selected employee and click send. Regardless of who your recipient is, or the occasion, there are limitless gifting options to choose from based on your pre-selected budgets.

Irrespective of the size of your business, there is no time like the present to start transforming your company culture and appreciating your employees. Embrace the power of gratitude and start gifting your employees with an efficient and cost-effective platform.

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